Ever notice how cool car ads used to be in the 60's and 70's? That is when they still hired painters and illustrators and when they knew how to show off. Photographers would take classical landscapes that happen to have a car in it. Tag lines were bold and unforgiving like "Cool it!" and "You Can Make It Scream." The whole attitude was different. It was like buying a car was similar to having a child. Neighbors would come over to see, strangers would stare with a smile on their faces, it will change your life! Now it's more focused on either the money you will be saving or the wise nature of your purchasing decision... because of the money you will be saving.
No, it is a sad truth that there is not a lot of passion out there in car ads anymore despite the recent re-releases of the Mustang, Challenger and now the Camaro. Happybox believes there should be. The hard part is over Detroit, you already made the cars now help sell 'em with some vintage looking ads. I will start you off with a few.
I even did one for my Charger brothers.
Of course I'm probably showing my age. But I just can't help preferring the shape of the older cars. :-p
Posted by: Katie | January 23, 2009 at 11:29 AM
Hmmm... I've noticed that most ads for cars, cigars, and liquors there are girls. I think women have a strong appeal to convince audience to buy that product. You know, if there's a sexy woman with a sweet voice who will sell a car model, no doubt, I will buy that car! Well, I bought my Ram 2500 from Dodge at Edmonton because it has lots of good features, and the performance is good. Swear, it's not because of the beautiful dealer.
Posted by: Kevyn Hagemann | February 17, 2011 at 06:32 AM
Those are pretty cool concepts you've shown there. Yes, there are a lot of vintage lovers out there, and that really reels a lot of customers in. The "spicier" the catch phrase that you put in the car ad, the more people will be interested. Well, there are still people who get curious about simple things like "Ohh~ it carries my groceries, huh..." or something like that.
Posted by: Allan Stec | September 01, 2011 at 09:12 AM